AppsFlyer Integration

Step 1: Integrate Aarki as a partner

To configure Aarki as a media partner in AppsFlyer, follow these steps:

1. Log in to your AppsFlyer account

2. Navigate to Collaborate > Partner Marketplace.

1. Search for Aarki in the search tab and select it. You will then move to the Integration page.

Important: Please note that the correct account to be searched and selected would be Aarki and not Aarki Agency

Step 2: Activate Aarki as a partner

1. Click on the Integration tab

2. Turn on the Activate Partner toggle to activate Aarki as a partner.

Step 3: Configure the Integration settings

1. In the Integration tab, toggle off Advanced Privacy if it is toggled on

2. Enter the Network ID, which Aarki’s account manager will provide

Note: Please ensure the network ID is entered correctly for both general settings and In-app event settings.

3. Turn on the Install view-through attribution.

4. For retargeting campaigns, please turn on the Re-engagement view-through attribution.

Note: Ignore the engaged view and clicks attribution since Aarki currently does not fully support this feature.

Step 4: Set up default postbacks to share all the postback data with Aarki

In the Default postbacks section, select All media sources, including organic against Install (Event Name) in the for users from drop-down.

Step 5: Activate in-app event postbacks and configure the postback time window

1. Ensure to turn on the toggle for in-app event postbacks

2. To make sure Aarki receives in-app event postbacks after key user actions like installs or re-engagements, set an In-app Event Window.

We suggest selecting Lifetime to continuously share events that support campaign optimization.

3. To add postbacks for in-app events, click on Add Event. Ensure that you include all funnel events, along with their respective details. For each event configured, select All media sources, including organic.

If the event involves a purchase, choose value and revenue. For non-revenue events, select value and no revenue.

Finally, click Save Integration.

Important: For each event, please ensure that All media sources including organics, are enabled to ensure that all the postbacks flow through Aarki.

Step 6: Set up Tracking for User Acquisition and Retargeting campaign

1. From the same page where you have integrated postbacks, click Attribution link. For Choose your attribution link type, select Use a single-platform link.

Note: For more information on OneLink please refer to this guide.

2. In most cases, the Parameters and Values fields are automatically populated by AppsFlyer, so no manual changes are required.

If there is a need to include additional parameters, click the Add Parameter option.

Note: Please ensure that the Retargeting settings is toggled off for user acquisition campaigns.

1. Setting up the click-through lookback window and view-through lookback window. By default, the values are set to the following:

Click through Attribution: 7 days View through Attributions: 24 hrs

1. Final step: click Save attribution link.

Retargeting tracking link setup

1. As a first step, go to Settings > App settings > enable re-engagement attribution. For re-attribution, keep the setting to the default settings, i.e, 90 days, or you may change it.

2. Once done, please follow the similar steps mentioned above for creating links for App install campaigns to navigate to the attribution link tab and to set the required parameters for your attribution link.

3. In the following steps, enable the retargeting settings, which will add the is_retargeting=true parameter in your attribution link. Add details on Ignore active users

1. Configure the Re-engagement window to 30 days. You can always change the window, the &af_reengagement_window= parameter in the tracking link will reflect the window selected.

Note: Once the Retargeting settings is turned on, this modifies the attribution link by appending is_retargeting=true to the URL.

For RT campaigns, ensure the is_retargeting=true parameter is always included. Even if the retargeting settings toggle is ON or OFF, the attribution should still function correctly.

Note: Please ensure that Re-engagement settings is turned on under overall App settings. Re-attribution can be defined by the client or maintained at a 90-day default window, as per the setup.

Step 7: Ad Network Permissions

1. Ensure the client has enabled the Ad Network permissions so that the app is shared on the Aarki dashboard.

2. Toggle on permissions for the listed parameters

Note: Please ensure that the Ad Network Permissions is turned on to ensure that the app is visible on the Aarki dashboard.

Step 8: Setting up cost Integration

To enable the Cost API, follow these steps:

1. In AppsFlyer, from the side menu, select Collaborate > Active Integrations, and select the partner.

2. Click Manage integration.

3. Open the integrated partner Cost tab.

4. Turn on the Get Cost Data toggle. The requirements to connect to the partner display.

5. Configure and authenticate the integration to the partner. The integration method depends on the partner. Learn more.
6. If the partner’s cost configuration has Site ID mapping, select the desired site ID configuration from the dropdown. Learn more.
7. Click Save Cost.

8. Click Test Connection.

Ensure that the correct API key is entered in the Cost API integration. It’s often observed that the Network ID is mistakenly used instead of the API token, leading to cost data discrepancies.

Note: The Retargeting View in the Overview Dashboard does not display cost data. The cost for retargeting is available in the Unified View.

Note: Please ensure that the correct API key is being passed in the cost Integration and test the connection for any error.

Step 9: Setting up Audience Integration

To create a new connection with the Audience list through AppsFlyer, follow these steps:

1. Go to Engage > Audiences > Connections.

2. Click + New connection. Note: If you are creating a new partner connection from within the audience builder, click on + Add partner connection within the Manage audience connections window.

3. Select a Partner name.

4. Enter a Connection name. Note: It must be a new name that was never used when creating other connections.

5. Complete the required fields/login information for the partner. Some partners have detailed instructions about how to connect.
6. Select the user identifiers that you authorize for sharing with this partner.

   • Supported identifiers vary by partner. Only those identifiers supported by the selected partner will appear in the list.

   • Only identifiers that comply with your account-level user identifier policy will be uploaded. You will see a caution message if you select an identifier that is disallowed by your account policy.

This document outlines the complete setup details required to configure your AppsFlyer account. Please review each section carefully and follow the outlined steps to ensure accurate tracking, attribution, and reporting.

If you need any help with the configuration document, feel free to reach out to your Aarki Account Manager/Account Coordinator for assistance.