Adjust Integration

Step 1: Integrate Aarki as a partner

1. Under Campaign Lab, select Partners

2. Select New partner > Aarki. Select Next to move to the next screen

3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Aarki.

Important: Please ensure that Aarki is selected, not Aarki Performance.

Step 2: Data Sharing

1. Enable data sharing to activate the integration with Aarki. To enable data sharing:

Enter Aarki’s NETWORK ID, which is provided by the Aarki account manager/coordinator.

Note: Please ensure that the correct Network ID is entered as the input

2. Once you enable data sharing with Aarki, Adjust automatically sends Aarki the following data, by default:

• install

• reattribution

• rejectedInstall

3. In case your app is a multi-platform app i.e both Android and iOS, ensure the following:

• Separate data sharing options at the platform level by selecting Use platform-specific settings.

• Set the same data sharing settings for multiple platforms by selecting Use global settings.

4. To ensure Non-Attributed data is shared with Aarki, please ensure that the Data from all attribution sources is selected

Note: Please ensure that Data from all attribution sources is selected to ensure that all postback events flow through to Aarki.

5. For sending additional data to Aarki, the list below outlines additional events for which data can be shared. We recommend turning on all available options to ensure sharing as much data as possible

• Ad revenue

• Sessions

• In-app revenue (from in-app purchases)

Step 3: Mapping the events

Map the events that you want to share to the values that Aarki can receive. Data for unmapped events will not be shared with Aarki

1. Select Map Events

1. In the Adjust event list, choose the Adjust event that you want to share with Aarki.

2. Under Partner event, select the Aarki event that corresponds to the Adjust event

3. Please ensure to save the settings once the event mapping is done

Step 4: Configure Links and Settings

1. Choosing the link use case defines the format of your link URLs and the available attribution methods.

Single-device link: This link measures user behavior on a single device. Example: A mobile ad click leading to a mobile app install.

Cross-device link: This link measures user behavior across different device types. Example: A CTV impression leading to a mobile app install.

2. Under Review link, enter the Link name, such as ‘Aarki’. This name will be used as the network-level link name and will appear at the top level of the structure in your reports.

3. If you need to update campaign parameters, select Edit and modify the values for the campaign parameters. Below is the list of parameters present within the link structure by default:

• Campaign

• Adgroup

• Creative

Step 5: Configure User destination

Under User destinations, you can add a deep link, set up a custom URL redirect, and/or include a fallback custom URL. Once this is set up, click Next to continue.

Step 6: Setting up the Attribution window

1. For a new user, i.e, user acquisition campaign, navigate to the edit option under New User: Attribution for both Impressions and Clicks.

1. For retargeting campaigns, navigate to the edit option under the Existing users: Attribution

You may also update the default attribution windows. To learn more about attribution windows, see Adjust's attribution window guide.

1. Finally, save and register the tracking links.

Step 7: Setting up Audience Integration

• Under Campaign Lab, select Audiences.

• Select New audience.

• Enter your audience name.

• Select one of the following stores:

  • Apple Store

  • Google Play

• Select one of the following ID types:

  • Advertising ID

  • Push token

• Select one or more of your apps. Users of the selected apps are included in your audience.

  • If you select multiple apps, some conditions won’t be available, and you won’t be able to share this audience with Google Ads accounts.

• Choose as many dimensions as you want to filter your audience.

  • Skip this step if you want to include the entire user list of your selected apps.

• Next, divide your audience into up to 10 groups. You can name groups and customize the percentage of users within each group.

• Review your choices and make any changes as necessary. Select Create Audience.

For more details, please refer to Audiences | Adjust Help Center

To download or share your audience data, follow these steps.

• Under Campaign Lab, select Audiences.

• In the Audiences list, select an audience to view its details.

• Find the group you want to download or share and select (Copy) to copy its URL.

This document outlines the complete setup details required to configure your Adjust account. Please review each section carefully and follow the outlined steps to ensure accurate tracking, attribution, and reporting.

If you need any help with the configuration document, feel free to reach out to your Aarki Account Manager/Account Coordinator for assistance.

Step 8: Setting up Cost Integration

App Setup on Adjust

1. Navigate to the App View section in the Adjust dashboard.

2. If the app is not listed, click Add New App to set it up.

Connecting Aarki via DataWorks

To connect your Aarki account in DataWorks, follow these steps:

1. Go to DataWorks and select Connections.

2. Click New Connection.

3. Choose Aarki as your partner.

4. Select the services you want to connect.

5. Enter the required credentials for the network.

   Tip: Reach out to your Aarki account manager to obtain these.

6. Click Connect.

Once your campaigns are live, Adjust will automatically display ad spend data in Datascape.

Note:

• Please ensure that you share screenshots of all relevant Adjust account settings for each integration step with the Aarki team.

• In the Adjust dashboard settings, make sure to set the Attribution Source filter to Dynamic. Failing to do so may result in incomplete or incorrect attribution data.

This document outlines the complete setup details required to configure your Adjust account. Please review each section carefully and follow the outlined steps to ensure accurate tracking, attribution, and reporting. If you need any help with the configuration document, feel free to reach out to your Aarki Account onboarding team for assistance.